"Last year I earned more than $138,000 from my partnership with BetGameDay Sportsboook & Casino … this sure beats working for a living!"

Mark C.
BetGameDay Affiliate

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Casino Affiliate Programs for Webmasters
Tips and Tricks Used by Our Most Successful Webmasters

Learn the tricks of the trade that successful casino webmaster affiliate partners use to generate thousands of dollars in profit every month promoting top-rated online gambling establishments. Hurry, there's money waiting to be made!

Affiliate Marketing Tips

Search Engine Secrets

Web Design Advice & Resources

Affiliate Marketing Tips

Attracting Big Players

Have you ever been to Vegas? If so, you've surely noticed that VIPs are treated differently than the rest of us. These big players, known as "Whales", are pampered with private limo rides to and from the airport, luxury accommodations, expensive meals and lavish gifts.

Las Vegas casinos know that these big players will gamble enormous amounts of money during their stay. Therefore, casinos will go out of their way to attract and keep these "Whales".

Your web site should be no different. If you can attract the big players to your site and convert them into real casino players with one or more of your affiliate programs, you will earn considerably more money than those affiliates that convert small-time gamblers. When designing your site and coordinating your marketing efforts, remember to target the whales.

Tips for attracting Big Players:

Don't target visitors looking for free stuff. Millions of Internet surfers do nothing but search for free offers. They usually have no intention of spending a dime, they simply enjoy collecting freebies. Avoid advertising on or exchanging links with so-called "free sites" as the resulting visitors tend to have little or no value.

Choose your casino webmaster affiliate programs carefully. Look for sites that offer excellent rewards programs and frequent promotions for existing players - sites that go out of their way to keep current players happy. Your serious profit will come from repeat business, so keep this in mind when choosing your casino webmaster partner programs.

Try marketing "offline" for players. There are numerous gaming-related publications that accept advertising from casinos and sportsbooks. Choose magazines that would appeal to your target audience and run a small initial ad to test the results.

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Promoting Your Casino & Sportsbook Program

Your web site MUST have traffic … without it, you'll never sign up new players. Without new players, you'll never make any money … it's that simple. Attracting web site traffic can be a challenging task … getting visitors to return can be even more daunting.

However, by implementing and maintaining certain strategies before you start promoting your site, you can position yourself to better attract and convert your web site traffic into paying customers.

Perhaps the most important thing to consider is the initial impression your site makes on a visitor. It's often said that first impressions are lasting impressions … this has never been truer than in web site development and promotion. Before you begin promoting your web site, be certain that your content that will interest your visitors and make sure your pages are fast loading and all links are working properly. Nothing will turn off a new visitor to your site faster more then a page with tons of slow loading banners and no useful content. You've no doubt seen these banner farms all over the web. And, you can almost bet that those webmasters aren't making any real money. Banner farms just don't work!

If your visitor's first impression is a negative one, you've probably lost that visitor for good. They'll most likely never return to your site no matter how much you promote it. Build a simple, clean and useful web site and you'll have a head start on winning the battle.

You may have heard it before … "Content is King". Incorporate quality content targeted to your intended audience and keep it updated frequently. Our recommended casino webmaster programs will provide you with live news feeds, sports scores and schedules, current betting lines and more. This material can be easily incorporated into your web site and updates automatically to provide fresh content for your visitors. Remember that your visitors are looking for useful content, not a bunch of hype.

Make sure your site attracts return visitors. The key to success in online promotion is getting surfers to return again and again to your site. Consider incorporating free e-mail, free web pages, chat, online games and player news boards helps to establish your site as a great place to come back to. Email newsletters are an excellent way to let people know when you've added new features or discovered exciting new promotions.

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Search Engine Secrets

Choose Your Domain Name Wisely

Selecting a good domain name can help to increase your search engine rankings dramatically. The name can be a Bet19um of 67 characters, including the last four which will be most likely be .com, .net or .org. Your domain name may contain only letters, numbers, and hyphens. A hyphen may not start or end the name.

Though domain names can be up to 63 characters long, some versions of Netscape will not open pages residing on domains over 59 characters. Therefore, 59 characters has traditionally been the practical limit for savvy Webmasters. However, some experts report that Yahoo has recently begun rejecting domain submissions over 54 characters. So, although domain registrars will sell you longer domains, you'd be wise to stay under 55 characters (not including the .com or other suffix).

Describe what you want to tell people about your site, then compress it into 55 characters. Some sources say that separating keywords by hyphens will help increase your ranking in certain search engines. How ever you decide to style your name, be certain that you combine your main keywords into the domain.

Examples:
www.Football-Betting-Directory.com
www.Internet-Casino-Game.com
www.Betting-College-Basketball.com

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Understanding Keywords

Keywords and keyword phrases describe the search terms that internet users enter on a search engine site when looking for a specific subject on the web. Most webmasters attempt to target a single popular keyword, such as "casinos". While there is a significant amount of traffic generated by a search term such as "casinos", your chances of being found amidst the thousands of other sites clamoring for position on this term are much like the proverbial needle in a haystack. You simply can't win the search engine battle for such a broad term.

Your best results will come from targeting niche keyword phrases. For example, rather than focusing a page of your site around the term "casinos", try narrowing your focus to something more specific. Consider building an entire page around a more specific search term like "online casino slots" or "internet casino blackjack". The amount of traffic for terms such as these is significantly less than it is for the broad term "casinos", but your chances of garnering top search engine rankings are much greater. With better search engine ranking comes more traffic and more profit!

There are many tools available for determining which keyword phrases to target. We recommend the following:

WordTracker
Excellent tool for finding the real keywords and search terms critical to search engine optimization.
http://www.wordtracker.com/

Overture Search Term Suggestion Tool
Free resource for researching real search terms and keywords used in actual web searches.
http://inventory.overture.com/d/searchinventory/suggestion/

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Using Meta Tags Properly

Meta tags are used by most search engines to help identify the focus and content of a web site. While each search engine interprets meta tags differently, the basic tags are universal.

All meta tags are inserted into your page using html and are invisible to your visitors. They must always be inserted into the header between the <head> </head> tags.

Commonly used meta tags:

Title
Used to establish the title of your page(s)

Usage:
<meta name="title" content="Online Casino Slot Machines - Win Big Jackpots">

Keywords
Used by some search engines as a reference for indexing web sites. List only those few keywords that pertain to your site.

Usage:
<meta name="keywords" content="online slots, casino slot machines, jackpots">

Description
Many search engines use this field to determine how your site description appears in their results.

Usage:
<meta name="description" content="Online casino slot machine tips and resources for winning big jackpots on the internet. Discover which casinos pay the most and learn how to increase your odds of hitting a big jackpot.">

Keyword Tips
Always include the most important keyword early in both the page Title and in its Description tags. But be careful, some search engines will actually exclude your site if you repeat a keyword too many times.

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Successful Search Engine Submissions

Coming Soon!

Monitor Your Rankings

Coming Soon!

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Web Design Advice & Resources

Don't Lose Your Traffic to Slow-Loading Pages

We've all seen them … web sites that load like molasses! Visitors wait for an eternity as graphics, banners and animations load. Some sites are so slow that a web surfer may think their browser has crashed. Don't let this happen to you!

After about twenty seconds, most visitors will probably leave your site if it hasn't fully loaded. And, unfortunately, casino and sportsbook sites are among the worst offenders. Most new webmasters simply can't resist adding flashy animated buttons and banners to their pages. The logic being "The more offers I make available, the more money I am going to earn". Nothing could be further from the truth.

The banner farm approach to casino marketing does not work effectively. You can improve sales considerably by ensuring that all of your pages load in a reasonable amount of time … about 20 seconds for the average user.

Here are some tips for speeding up your site:

Use text links rather then graphics whenever possible. Always ask yourself "Do I really need that flash animation or blinking slot machine?" If the answer is no, go with a text link instead.

A series of quickly navigated, fast loading pages is always preferable to one large, slow loading one.

Always optimize the graphics that you do use in order to minimize file size and download time.

When choosing banners always opt for the smallest one that effectively conveys the message.

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Browser Compatability

Coming Soon!

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